“Ume in the Middle” press campaign kick-off
Our press campaign for “Ume in the Middle” is just getting started. We’re excited to be working with the Planetary Group to promote our new album and I’ll be posting the reviews and press we get as it comes in. Our first review comes from AndMoreAgain:
Instead of worldbeat, often a combination of different cultures, you might call On Ensemble’s unique club music taiko beat. On Ume in the Middle, the Silverlake quartet fuses Japanese drumming with electronic loops and effects. The multi-ethnic outfit also incorporates throat singing, koto, and shinobue into their Eastern-tinged melange, resulting in melodies designed as much for meditation as for moving, i.e. the tempo is never slow enough for sleeping, nor so fast that dancing is the only option.
Tags: Ume in the Middle
We’re a “Silverlake quartet”? :)
Yep… I think that came from our studio location… Also it rolls of the tongue easier than South Robertson, Sawtelle, Gardena, Ashland quartet that records and rehearses in Silverlake. Last time we were a “Kabuki music troupe” once and according to this article we’re from San Francisco: http://www.ibrattleboro.com/article.php/20080109114439129 I’d personally vote for “Mars Based Quartet”…
I do like taikobeat to describe Ume in the Middle. We’ve always had the fortune/problem of being genre-less. Now if they only create a grammy for best taikobeat album we’ll be set!